A winning social media campaign

Presbyterian Support Otago was winner of the ‘Best Social Media Campaign of the Year’ category at the TechSoup New Zealand Charities Technology Awards in March.

We entered our social media, which supported the 2017 Christmas Appeal campaign, in the awards. This is one of two major appeals we run each year – the other one is Octacan.

Family Works can support over 200 families at this celebratory, but challenging, time of the year for many, thanks to generous giving in response to the Christmas Appeal.

The Christmas Appeal included many activities that relied on our use of social media, which included Facebook, Twitter and Instagram.

The campaign began with our Wish List. We wrote a list of items we needed as a personalised note. We posted a photo of this on Facebook, then encouraged people to share it. And, share they did – over 550 times, meaning the post was seen by over 41,000 people.

The other highlight was Stock the Bus, where we took a couple of Ritchies buses to local schools. We shared the day on social media through a combination of photos and videos. Thousands of items were donated, by hundreds of very excited children, that day.

Thank you to everyone involved with our Christmas Appeal and award entry.

Follow us on social media:

Facebook: facebook.com/PresbyterianSupportOtago/
Instagram: instagram.com/psotago/
Twitter: twitter.com/psotago